"So trust me when I say if a guy is treating you like he doesn't give a shit, he genuinely doesn't give a shit. No exceptions."

movie "He's just not that into you"

Really, why do we always think that if he behaves like a bastard - he likes you?
The man who really likes you will do everything to win you.

-Why he's not calling me?
-Just because he didn't like you. It's simple.

Everytime actual "Sex and the city"

Even if any rule has an exception, it is better not to waste your time for thinking that you are THAT ONE exception.